Business Analytics, MS
Why Scranton’s Business Analytics Program Stands Out
Scranton's master's in business analytics is a highly specialized analytics degree. The program is fully dedicated to analytics and covers content based on descriptive, predictive, and prescriptive analytics. All 10 courses focus on building deep, industry‑aligned expertise in:
- Data Visualization
- SQL & Database Management
- Data Mining
- Machine Learning
- Simulation Modeling
- Business Intelligence
- Forecasting & Predictive Analytics
This specialization ensures you graduate with true analytics mastery, unlike other programs that may blend analytics with general business coursework.
Designed for Non-Technical and Non-Business Backgrounds
The program is intentionally designed for students with no prior programming background. You’ll learn business analytics tools step‑by‑step, including:
- Python
- R
- Tableau
- SQL
Whether you’re transitioning careers or strengthening your analytics skillset, this program welcomes students from psychology, healthcare, liberal arts, business, and other non‑technical fields. They succeed and often excel in the program, because the curriculum builds skills from the ground up. If you’re motivated to use data to solve problems, this program is built for you.
AI‑Integrated & Future‑Ready Curriculum
Data analytics and artificial intelligence are interconnected disciplines, and AI is embedded throughout the program to ensure you graduate with skills aligned to the future of analytics.
You’ll learn how AI and machine learning influence business strategy, with:
- AI concepts integrated across existing analytics courses
- Curriculum that evolves with emerging technologies
- Continued expansion of AI‑driven content and applied learning
Scranton prepares you not just for today’s analytics roles, but for the roles of tomorrow.
Learn More Today
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- Duration 18-24 months
- Cost per Credit $965
- Credit Hours 30
Program Benefits and Key Advantages
- Curriculum designed with input from industry leaders allows immediate application of skills in your current workplace.
- Program is offered in both online and on-campus formats -- giving you the flexibility to earn your degree in a way that best suits your life.
- The degree boosts your earning potential and ability to move into high-growth roles.
- Scranton's business school is AACSB-accredited, a distinction held by only 6 percent of business schools worldwide.
Elevate Your Career Through Data-Driven Solutions
With the analytical tools you’ll gain from the Business Analytics MS, you will be ready to help businesses improve their operations and achieve their goals more effectively and efficiently. You will master a variety of analytical methodologies and gain a comprehensive understanding of data-driven business solutions.
As you move through the program, you'll gain hands-on experience with in-demand programming languages and software tools. As a result, you will be prepared to communicate your data-backed recommendations clearly to non-technical audiences.
"Professor Al Turano's classes pushed us beyond theory and taught us to solve real business challenges. Through his mentorship, I developed leadership skills, learned to work independently, and gained experience applying AI to real-world problem-solving. Those experiences have been a defining part of my MS in Business Analytics journey."– Harsh Limaye, MS in Business Analytics, Class of 2026
Career Outcomes and ROI: High Growth, High Impact Opportunities
The demand for business analytics professionals continues to rise. According to the Bureau of Labor Statistics:
Median Salary: $101,1901
Projected Job Growth: 9 percent between 2024 and 2034 (much faster than the 3 percent average growth rate for all occupations). Roughly 98,100 job openings are projected for each year through 2034.1
CAREERSCurriculum: Build Industry Standard Expertise
The program provides a strong foundation in analytics while preparing you to apply data‑driven solutions in real business environments.
With the field evolving rapidly, the curriculum is updated continuously to reflect changes in technology and industry needs.
Courses emphasize hands‑on learning with programming languages and analytics software used across industries.
CurriculumProgram Outcomes: Lead with Confidence
The MS in Business Analytics will empower you energize businesses through data-backed solutions. By the time you graduate, you will be able to:| Analyze and improve ineffective business practices |
| Formulate and present data-backed recommendations |
| Apply big data, Internet of Things (IoT) and AI concepts to business problems |
| Communicate insights clearly to non-technical audiences |
| Apply appropriate technologies to gather and analyze data |
Industry-Aligned Faculty with Real World Expertise
Learn from faculty with deep industry experience and practitioner insight. Highlights include:
- Curriculum shaped by industry professionals
- Continuous updates to match employer needs
- Industry-focused capstone course taught by former Dell executive Al Torano, providing students with real-world business analytics experience
Admission Requirements for the Business Analytics Master’s Program
To apply for the Master’s in Business Analytics, you’ll need:
- Completed application
- 3.0 minimum undergraduate GPA
- Bachelor’s degree from an accredited college or university
- Résumé
- Personal statement
- One letter of recommendation from academic or professional reference
- Students from non-English speaking countries are required to verify proficiency in English through one of the following methods: TOEFL, IELTS, or STEP
- Official transcripts required from degree-granting schools
Tuition Details
As one of the Best Value Schools, Regional Universities North, by U.S. News & World Report for 2024, the tuition for the Master’s in Business Analytics is $965 per credit hour. The total tuition for the program is estimated to be $28,950.
See TuitionFuture Program Enhancements
- 4+1 BS/MS accelerated pathway (launching Fall 2026)
- Graduate Certificate in Business Analytics (stackable into the MS degree)
- Continued expansion of AI‑focused coursework
These updates reinforce Scranton’s commitment to staying ahead of industry needs.
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Source
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Management Analysts, at https://www.bls.gov/OOH/business-and-financial/management-analysts.htm (visited June 26, 2026)