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Business Administration, MBA: Business Analytics Specialization

Stand Out with In-Demand Analytics Skills

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Domestic Application Deadlines

  • Spring 2026
    • December 15
    • February 15 (Online H2)
  • Fall 2026
    • July 15
    • September 15 (Online H2) 

International Application Deadlines

  • Fall 2025/Fall 2026
    • June 1
  • Spring 2026
    • November 1
  • Duration 2 years
  • Cost per Credit $965
  • Credit Hours 39

Program Benefits

  • Available on campus or online
  • Leverage big data to gain insights into business problems
  • No GMAT/GRE required and no application fee
  • $101,190 median salary for business intelligence analysts1

Make Data Your Strategic Advantage

In today’s increasingly global and digital-focused business world, making sense of big data is critical to a company’s survival. And data is in no short supply, from point-of-sale to social media to international economics. But turning that raw data into a successful strategy takes expert insights and the right application of predictive modeling techniques and data visualization.

Earn your MBA in Business Analytics from The University of Scranton and develop the skills to turn big data into clear, actionable insights. Learn to use machine learning applications and business intelligence tools that can set you apart and help you grow your career in a data-driven world.

Gain the theory and skills business leaders need to optimize processes, increase value, and make decisions within an ethical framework. You’ll also gain a global perspective on business and learn to apply the Triple Bottom Line theory — an emphasis on sustainable development as it relates to social, fiscal and environmental factors.

Career Outlook: Add Value Anywhere with Analytics Expertise 

Management analysts can expect high demand over the next decade as opportunities are projected to increase by 11% between 2023 and 2033.1 Median salary for management analysts is currently $101,190 annually, with the top 10% earning more than $174,000.1 Another role that would benefit from an MBA business analytics specialization is a marketing manager, which has a median salary of $161,030, with the top 10% earning more than $239,000.2

View Career Outlook

Curriculum: A Cutting-Edge Analytics Toolkit

Scranton’s MBA in business analytics includes 12 courses that integrate foundational knowledge with practical applications in areas like data mining, data visualization in decision-making, statistical analysis for business insights and predictive modeling techniques. Students benefit from a curriculum aligned with in-demand industry skills, while also building ethical decision-making frameworks and leadership capabilities.

Housed in the AACSB-accredited Kania School of Management and rooted in Jesuit tradition, the program offers flexible entry points, optional foundation courses based on prior experience and the opportunity to complete your degree in as few as two years. This MBA business analytics specialization is part of the 39 total credits required for the general MBA program.

Curriculum

Program Outcomes

This business analytics graduate program will prepare you to:

  • Harness the power of data produced by your business systems for a competitive advantage.
  • Utilize data mining methods such as classification, association, and clustering to gain valuable insights for improved decision making.
  • Use business forecasting models and simulation to guide project management, inventory levels, financial planning and revenue management.
  • Design and implement databases with an understanding of SQL and database management, methods of storage and access, data definition and manipulation and data security.
  • Leverage business intelligence tools and data governance and ethics practices to inform business decisions.

Admissions Requirements

To apply for the business analytics MBA program, you’ll need:

  • Completed application (no fee)
  • 3.0 minimum undergraduate GPA on a 4.0 scale
  • Official transcripts required from degree-granting schools
  • One letter of recommendation from a professional reference
  • Resume and personal statement
  • No GMAT/GRE required
Admissions Info

Tuition Details

Scranton offers competitive tuition for this business analytics master’s program at $965 per credit hour. Financial aid, transfer credit (up to 9 credits) and employer tuition assistance can help make your degree even more attainable.

We strive to provide you with an affordable, high-quality education. That’s why U.S. News & World Report ranked us a Best Value School and one of the top Regional Universities North for 2025.3

See Tuition

Faculty: The Kania School’s Team of Specialized Experts

Our business analytics faculty are industry veterans with practical expertise in predictive modeling techniques, big data strategy and data visualization, ensuring your education is current, relevant and deeply connected to real-world practice.

Kania School Faculty

Why Learn at Scranton?

Scranton’s MBA business analytics specialization is designed for busy professionals who want to advance their careers without putting them on hold. Regardless of which format you choose — online or on campus — you’ll benefit from small class sizes, dedicated mentorship and a robust alumni network that helps you build strong peer and professional relationships.

Online Student Experience

On-Campus Student Experience

Financial Aid

Financial aid options are available to help you pay for your business analytics master’s program without financial stress. A personal financial aid counselor will assist you in identifying and taking full advantage of all available opportunities.

Financial Aid Details

Frequently Asked Questions

If you have a question we don’t cover here, request more information or call 570-941-4416.

Graduates pursue roles such as business intelligence analyst, data strategist, marketing manager, and operations analyst across a range of industries.
Most students complete our program in as few as two years.
Students gain proficiency in data mining, predictive modeling techniques, data visualization, business intelligence tools and data governance and ethics, alongside strategic thinking and leadership development.
Yes. An MBA in business analytics offers strong ROI by equipping professionals with data-driven decision-making skills, preparing them for leadership roles in a growing and high-paying field.

Sources:

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Management Analysts,  https://www.bls.gov/ooh/business-and-financial/management-analysts.htm  (visited June 2025).

2Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,  https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm  (visited June 2025).

3 U.S. News & World Report (2025). The University of Scranton Rankings,  https://www.usnews.com/best-colleges/university-of-scranton-3384/overall-rankings  (visited June 2025)