Business Administration, MBA: Business Analytics Specialization

Make Information Your Competitive Advantage

As business continues to be more global and more digital, making sense of big data is critical to a company’s survival. And data is in no short supply, from point-of-sale to social media to international economics. But turning that raw data into a successful strategy takes expert insights. That’s where you come in.

Gain the knowledge and skills to transform big data into winning business strategy with an MBA specializing in Business Analytics from The University of Scranton.

You’ll learn from expert faculty and graduate with critical skills that are essential to an organization’s competitive potential.

You’ll master the theory and skills business leaders need to optimize processes, increase value, and make decisions within an ethical framework. You’ll also gain a global perspective on business, and learn to apply the Triple Bottom Line theory — an emphasis on sustainable development as it relates to social, fiscal, and environmental factors.

And with tuition rates much lower than similarly top-ranked competitors, we’re proud to provide you an exceptional value for your investment.

Career Outlook: Add Value Anywhere with Analytics

Management analysts can expect high demand over the next decade as opportunities are projected to increase by 10% between 2022 and 2032. Median salary for management analysts is currently $99,410 annually, with the top 10% earning more than $172,280.¹

Another role that would benefit from an analytics specialization is marketing manager, which has a current median salary of $156,580, with the top 10% earning more than $239,200. Your MBA can position you to become one of these top earners.²

Program Outcomes: Employ Analytic Skills

The Business Analytics specialization of Scranton’s MBA curriculum will prepare you to:

• Harness the power of information produced by your business systems for a competitive advantage.
• Utilize data mining methods such as classification, association and clustering to gain valuable insights for improved decision making.
• Use business simulation and forecasting to guide project management, inventory levels, financial planning and revenue management.
• Design and implement databases with an understanding of query systems, methods of storage and access, data definition and manipulation and data security.
• Leverage business intelligence tools and data warehousing to inform business decisions.

Tuition Details

The MBA program at The University of Scranton consists of 39 credits and costs $965 per credit hour.

We strive to provide you with an affordable, high-quality education. That’s why we’re ranked a Best Value School, Regional Universities North, by U.S. News & World Report for 2024.³

Faculty: The Kania School’s Team of Specialized Experts

As a student of the Kania School of Management, you’ll have access to industry experts, each with a focused background that aligns with our specialized curriculum.

No matter what you’re passionate about in business, you’ll connect with a network of mentors who share your enthusiasm and can teach you exactly what you need to know.