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Business Administration, MBA: Marketing Specialization

Advance Your Career with Cutting-Edge Marketing Skills

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Domestic Application Deadlines

  • Spring 2026
    • December 15
  • Fall 2026
    • July 15

International Application Deadlines

  • Spring 2026
    • November 1
  • Fall 2026
    • June 1
  • Duration 2 years
  • Cost per Credit $965
  • Credit Hours 39

Program Benefits

  • On-campus program
  • No GMAT/GRE required and no application fee
  • Learn strategies to build customer relationships and sustain marketing success
  • Gain the advanced business foundations and skills necessary to improve the way you target customers and manage brand strategy

Program Outcomes

The marketing MBA program from our AACSB-accredited Kania School of Management will provide you with a unique perspective that combines a graduate-level business education with a modern and global approach to marketing.

With this marketing graduate degree, you’ll be prepared to:

  • Communicate through mass media and person-to-person interaction, including advertising, personal selling, sales promotion, and publicity.
  • Develop integrated promotion management strategies to generate sales and profits.
  • Create and maintain a successful customer relationship management (CRM) program.

Consumer-Focused Coursework

The MBA marketing specialization helps students build knowledge of advanced business foundations and consumer behavior research, with an emphasis on sustainability and market segmentation and targeting. The specialization is taken as part of the 39 total credits required for the general MBA degree.

VIEW CURRICULUM

Featured Courses

  • MKT 512: Customer Relationship Management
  • MKT 561: Marketing Research
  • MKT 562: Promotion Management: Advertising and Selling
  • MKT 563: Global Marketing
  • MKT 564: Consumer Behavior
  • MKT 569: Special Topics in Marketing

Career Outlook:

Marketing plays a crucial role in attracting customers and keeping them engaged while boosting the visibility of products and services. Job growth for marketing managers is projected to grow 8% from 2023 - 2033, faster than the national average.12 Because of this demand, qualified candidates have exciting earning potential in the field.

Advertising, Promotions and Marketing Managers $159,660 Median annual salary in 2024

Public Relations and Fundraising Manager $132,870 Median Annual Salary in 2024

Admissions Requirements

To apply for this marketing MBA program, you’ll need:

Completed application  (no fee)
3.0 minimum undergraduate GPA on a 4.0 scale
Official transcripts required from degree-granting schools
One letter of recommendation from a professional reference
Resume and personal statement
No GMAT/GRE required
ADMISSIONS INFO

Tuition Details

Scranton offers competitive tuition for the MBA with marketing specialization at $965 per credit hour. Financial aid, transfer credit (up to 9 credits) and employer tuition assistance can help make your degree even more attainable.

We strive to provide you with an affordable, high-quality education. That’s why U.S. News & World Report ranked us a Best Value School and one of the top Regional Universities North for 2025.3

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Faculty: The Kania School's Team of Specialized Experts

Faculty are industry veterans with practical expertise in marketing campaign planning, consumer behavior research, product lifestyle management and digital marketing analytics, ensuring your education is current, relevant and deeply connected to real-world practice.

KANIA SCHOOL FACULTY

Why Learn at Scranton?

Scranton’s MBA marketing specialization is designed for busy professionals who want to advance their careers without putting them on hold. You’ll benefit from small class sizes, dedicated mentorship and a robust alumni network that helps you build strong peer and professional relationships. 

Online Student Experience

On-Campus Student Experience

Financial Aid

Financial aid options are available to help you pay for your marketing MBA program without financial stress. A personal financial aid counselor will assist you in identifying and taking full advantage of all available opportunities.

Financial Aid Details

Frequently Asked Questions

If you have a question we don’t cover here,  request more information or call  570.941.4416.
An MBA marketing specialization can lead to careers in brand management, digital marketing, consumer research, public relations and more.
Scranton’s program can be completed in as little as two years, with flexible part-time options available for working professionals.
Yes. Marketing roles are in high demand, and a specialized MBA can lead to strong return on investment and upward mobility in your career.
Students can expect to build skills and knowledge on customer relationship management (CRM), promotion management, market segmentation and targeting, digital marketing analytics, global marketing trends and more.

Sources:

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,  https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm  (June 2025).

2Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Public Relations and Fundraising Managers,  https://www.bls.gov/ooh/management/public-relations-managers.htm  (June 2025).

3U.S. News & World Report (2025). The University of Scranton Rankings,  https://www.usnews.com/best-colleges/university-of-scranton-3384/overall-rankings  (visited June 2025)