Business Administration, MBA: Marketing Specialization
- Duration 2 years
- Cost per Credit $965
- Credit Hours 39
Program Benefits
- ON-CAMPUS program
- Learn strategies to build customer relationships and sustain marketing success
- Gain the advanced business foundations and skills necessary to improve the way you target customers.
Program Outcomes
Your marketing-focused MBA from our AACSB-accredited Kania School of Management will provide you with a unique perspective that combines a graduate-level business education with a modern and global approach to promoting businesses, goods and services.
With this graduate program, you’ll learn how to analyze audience behavior and motivation and increase your market reach.
We will prepare you to:
- Communicate through mass media and person-to-person interaction including advertising, personal selling, sales promotion and publicity.
- Develop integrated promotional strategies to generate sales and profits.
- Create and maintain a successful customer relationship management program.
Consumer-Focused Coursework
AACSB Accredited Program
The marketing specialization provides students with advanced business foundations and consumer-focused coursework with an emphasis on sustainability. The specialization is taken as part of the 39 total credits required for the MBA degree.
VIEW CURRICULUMFeatured Courses
- MKT 512: Customer Relationship Management
- MKT 561: Marketing Research
- MKT 562: Promotion Management: Advertising and Selling
- MKT 563: Global Marketing
- MKT 564: Consumer Behavior
- MKT 569: Special Topics in Marketing
Career Outlook:
Marketing is imperative to grow and maintain a customer base and improve the visibility of companies and their goods and services. Job growth for marketing managers is projected to grow 6%, faster than all other occupations, reflecting a need for qualified workers in the sector.1,2
Advertising, Promotions and Marketing Managers $138,730 Median annual salary
Public Relations and Fundraising Manager $125,620 Median Annual Salary
Admissions Requirements
To apply for Scranton's Master of Business Administration program, you'll need:
| Completed application |
| Undergraduate GPA of at least 3.0 on a 4.0 scale. |
| Official transcripts from all previously attended colleges and universities. |
| Resume |
| Statement of intent |
| Two letters of reference -- at least one from a supervisor or other professional reference |
Tuition Details
The MBA program at The University of Scranton consists of 39 credit hours and costs $965 per credit hour.
We strive to provide you with an affordable, high-quality education. That’s why U.S. News & World Report ranked us a Best Value School and one of the top Regional Universities in the North for 2024.
SEE TUITION
Faculty: The Kania School's Team of Specialized Experts
As a student of the Kania School of Management, you'll have access to industry experts, each with a focused background that aligns with our specialized curriculum.
No matter what you're passionate about in business, you'll connect with a network of mentors who share your enthusiasm and can teach you exactly what you need to know.
KANIA SCHOOL FACULTYWhy Learn at Scranton?
As you enroll and pursue your degree, you’ll have help from our dedicated support team. They will answer any questions you have and help you achieve your goals while pursuing your degree.
Financial Aid
Financial aid options are available to help you pay for your education. A personal financial counselor will assist you in identifying and taking full advantage of all opportunities.
Financial Aid DetailsSources:
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited September 06, 2023).
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Public Relations and Fundraising Managers, at https://www.bls.gov/ooh/management/public-relations-managers.htm (visited October 03, 2023).